As an artist/entrepreneur, we’re always looking for ways to maintain our creativity and our finances, especially during slow seasons. During the winter, work can be nonexistent. Clients are away for the holidays or may be regrouping for upcoming projects in the new year. Bills still must be paid and food still needs to go in the refrigerator. That means our time is either spent evaluating or creating our marketing and creative strategies for our brand. Unfortunately, we as photographers have to find ways to sustain our personal lives.

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Happy New Year! Welcome to a new journey, a new perspective, and newfound enlightenment. I’m happy we get to share the new year together. If you’re reading this, it was meant to be. I’ve been preparing to share a portion of my story with you in case we’re meeting for the first time. So, allow me to introduce, and reintroduce, myself.

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Photography is fast becoming an increasingly popular craft, with many of us believing that gear directly impacts quality of work. As artists, and often, those who appreciate cool gadgets, photographers seem to always want the nicest tools, the fanciest accessories, and the newest cameras. We often struggle withstaying focused on our skills and not the fancy equipment on our wish list.

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